Charlie’s Napa Valley
Produced at RAY Studio. Charlie’s is a family-run, community-focused neighborhood restaurant dedicated to showcasing the bounty of the Napa Valley region. Chef-owner Elliot Bell brings a wealth of experience, having led and cooked in numerous prestigious kitchens. Most recently, he spent a decade serving as the Executive Sous Chef at Thomas Keller’s The French Laundry.
The RAY Studio team crafted custom illustrations, a secondary logo, and exterior building signage to live alongside their iconic ‘Charlie’s Blue’ and original brand logo. I was contracted by the RAY Studio team to act as a client lead and provide a creative strategy for brand and collateral development.
Services
Visual Identity
Creative Brand Strategy
Collateral Development
Wayfinding
Credits
Photography via Emma K Creative; Brand and Web Design via RAY Studio & Meg Summerfield Studio