Born and raised in the great state of California, Jessica Force is a seasoned creative strategist rooted in wine, lifestyle, and hospitality. After earning her BA in English from the University of Oregon, Jessica moved to the San Francisco Bay Area, where she has spent the past decade devoting her career to the vibrant and interconnected webs of hospitality, restaurants, wineries, farms, and design in Northern California through her work with brands such as SCRIBE Winery, The Restaurant at Meadowood, and Robert Mondavi Winery.

Her passion for storytelling and brand development shines through in every project she undertakes, bringing a unique blend of creativity and strategic thinking. Jessica's deep understanding of wine and hospitality paired with her ability to craft compelling narratives have made her a sought-after consultant, helping brands create memorable and authentic experiences. When she's not working, Jessica enjoys exploring new wineries, discovering hidden gems in the culinary world, and spending time with her family in the beautiful landscapes of Northern California.